Every 40 seconds a child is reported missing in the U.S. In 1997, Sherry Friedlander-Olsen, established a non-profit corporation, A Child Is Missing (ACIM), to assist law enforcement in the search/early recovery of missing children, the elderly (Alzheimer’s), college students and the disabled. Sherry didn't experience the anguish of a missing child, but no one in the country was offering a free service like this to law enforcement and she recognized it was badly needed. So she decided to take this on as a mission to help save the lives of loved ones that could not help themselves. Among many awards, Sherry's participated in The White House Conference on Small Business, The White House Conference on Missing & Exploited Children, and been speaker at various press conferences and TV shows for missing children. Sherry participates in the training of law enforcement departments and is called upon for assists in the search for missing children, the elderly and the disabled.