Amber Mac is an entrepreneur, television host, speaker, and bestselling author. She co-hosts the CTV/BNN TV show AppCentral, airing in Canada, Australia, and South Korea; is a regular contributor on CTV News Channel; and writes weekly for Fast Company on social business, digital productivity, and how to work smarter. In reviewing her book, Power Friending, the Miami Herald called Amber Mac, “a virtual Swiss Army Knife of networking ... she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online.” Amber’s career began at Razorfish-San Francisco during the dot-com boom. Online, she has spearheaded and co-hosted The Social Hour on TWiT.tv network and commandN.tv, reaching approximately 100,000 viewers and listeners a week. Clients of her company, Konnekt Creative Digital Engagement, launched in 2007, include Tony Robbins, Discovery Channel, Microsoft, Canada Goose, American Dental Association, and Genumark.