Arthur Bailey leads the public relations and analyst relations programs of Microsoft Corporation’s Worldwide Small and Midmarket Solutions and Partner (SMS&P) group, which includes Microsoft’s Worldwide Partner organization. With a strong emphasis on Microsoft’s channel recruitment and SMB sales strategies, he manages analyst/press engagements that focus on Microsoft’s core technologies as well as its channel and SMB programs’ strengths and challenges. Previously, Arthur served as the Microsoft EMEA regional license marketing manager, based in London. He joined Microsoft in 2002 through its acquisition of the Danish software firm Navision. Before joining Microsoft, he spent 10 years in Europe working in various communications and marketing roles in Sweden, Switzerland and Norway. Arthur began his communications career in the U.S. federal government serving in the U.S. Departments of Defense, Labor and the National Institutes of Health.