Eva-Maria Roe leads global solution management for the airline industry at SAP. In this role she is responsible for developing a strategy for the industry, covering a wide area within the SAP portfolio, and working closely with customers and translating their requirements to marketable solutions. She also supports sales opportunities, initiated and now chairs the AirOps user group for airlines, and speaks at industry events and customer engagements. Her main focus in the last few years has been on defining how technology innovations can become enablers for new business processes in the airline industry. Previously, since joining SAP in 1993, Eva worked in various development departments in Germany and was based in Shanghai for six months supporting SAP’s engagement with local universities.