Don has served on the front lines of the digital transformation of entertainment. For 17 years, he led the communication efforts for top visual effects and Digital animation studio, Sony Pictures Imageworks. As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment. Don left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainment and tech consultancy.
A visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and teaches entertainment marketing at Boston University's Los Angeles Internship Program.