MARGARET HEFFERNAN is an entrepreneur, Chief Executive and author. She was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. In 2011 her third book, Willful Blindness was shortlisted for the Financial Times/Goldman Sachs Best Business Book award. She is Visiting Professor of Entrepreneurship at Simmons College in Boston and Executive in Residence at Babson College. She is a Trustee of the London Library and sits on the Council of the Royal Academy of Dramatic Art and in the UK as well as one the boards of several private companies. Margaret blogs for the Huffington Post in the US and the UK, for CBSMoneywatch and for Inc.com. She has been awarded an honorary doctorate from the University of Bath. She is married with two children. Her new book is due out in 2014.