Dr. Margaret Heffernan
Dr. Margaret Heffernan is the author of Willful Blindness. Dr. Heffernan produced programs for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter. Margaret now blogs regularly for CBS Moneywatch, Inc.and the Huffington Post. She has advised the government of the United Kingdom and of Singapore as well as the presidential campaign of Hillary Clinton. She teaches at the University of Bath in the UK and is often heard on BBC Radio 4. Her new book, Winning Costs will be published in February 2014.