Dubbed the personal branding guru by Entrepreneur Magazine, William Arruda is the best-selling author of ‘Career Distinction’ and ‘Ditch, Dare, Do!’ A sought-after speaker on the topics of branding, career advancement, social media and employee motivation, he is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. His company, Reach Personal Branding, is the global leader with thousands of personal brand consultants in 31 countries and 20% of Fortune 100 companies as clients. His client list includes: Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels, to name a few, as well as some of the world’s most influential leaders. William has been featured on the BBC, the Discovery Channel, NPR, Fox News and also in Forbes, Time and Entrepreneur. He has lived in Boston, London and Paris and now calls New York City home. Learn more about William at: http://www.williamarruda.com/.