Friderika “Frida” Wollweber
Friderika “Frida” Wollweber is the founder of Fashion Seduction Blog (www.fashionseduction.com), dedicated to her style and interest in luxury fashion. Frida discovered this passion while growing up in a family specializing in leather accessories and watching her grandfather make handbags. She is now starting her own handbag label, Cucuka (www.cucuka.com). Frida gained luxury retail experience working in Germany and London for Prada, Burberry and Mulberry. Having worked for Prada in Selfridges, named the world’s best department store four years in a row, Frida is conscious of the service she delivers, and expects the same when shopping for herself. This focus led her to the London College of Fashion, where she studies Customer Relationship Management and how new media sources such as Twitter, Facebook, and blogs, can help fashion luxury brands support in-store customer relationship building.