Recognized for over 20 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric management consulting firm. Don has personally counseled or consulted for many of the world’s largest firms including Microsoft, Bank of America, British Airways, T-Mobile, Merck, HP, Syngenta, USAA, Saudi Telecom, Singapore Telecom, Absa Bank, and GM. The Times of London included Don on its Top 50 Business Brains list. Accenture’s Institute for Strategic Change listed Don as one of the 50 “most important living business thinkers” in the world. With co-author Martha Rogers, Ph.D., Don’s international best-sellers have collectively sold over a million copies in 18 languages. Peppers’ and Rogers’ latest book, their ninth, is Extreme Trust: Honesty as a Competitive Advantage (Penguin 2012). Don is one of the 60 most-followed LinkedIn members, globally.