Eldon Taylor is an award winning, New York Times best selling author of over 300 books, audio, and video programs. He's the inventor of the patented InnerTalk technology and the founder and President of Progressive Awareness Research, Inc. He has been called a master of the mind and has appeared as an expert witness on both hypnosis and subliminal communication. Eldon was a practicing criminalist for many years specializing in the detection of deception and forensic hypnosis. Eldon's listed in more than a dozen Who’s Who publications including Who’s Who In Intellectuals and Who’s Who In Science and Engineering. He's a Fellow in the American Psychotherapy Association and an internationally sought after speaker. His books and audio/video materials have been translated into more than a dozen languages and have sold millions worldwide. Eldon's work for over 30 years has been all about why we believe and do what we do, even when it fails to serve us. Visit eldontaylor.com for more.