Jennifer learned early on that networking is an art form and branding isn’t just for business - both are required for professional success. Jennifer has over 15 years of marketing and corporate strategy experience in the pharmaceutical, biotechnology, energy, health care, not-for-profit, manufacturing and retail sectors. Areas of expertise include branding, global diversification, lead acquisition and nurturing, strategic planning and website optimization. Currently, Jennifer McMurtry is the Marketing Manager and Corporate Strategist at KUDU Industries, an award winning global oilfield service company. She is also the Communications Chair for Special Olympics Calgary, a non-profit organization dedicated to providing sports programs for people with intellectual disabilities. Jennifer has a diploma in Marketing Management from the British Columbia Institute of Technology, a Bachelor of Commerce from Royal Roads University and is currently finishing her MBA from Queen’s University.