Ted Sapountzis is the Head of Marketing and Product Management for Next Principles Inc., a next generation social analytics and engagement solutions provider. Prior to Next Principles, Ted was VP of Social Marketing at SAP, where led many of SAP’s social marketing initiatives between 2009-2012. After joining SAP in 2004, Ted’s roles included co-leading SAP’s corporate strategy group and leading SAP Business Objects’ SaaS analytics portfolio. Before SAP, Ted was a management consultant with McKinsey & Company and worked for Decision Focus Inc., a small boutique pricing optimization software and consulting firm that was bought by Manugistics in 2000. Ted started his career with SABRE assisting global transportation companies optimize their networks. Ted holds an MS in Operations Research from Stanford University and a BA in Computer Science and Mathematics from Colgate University. Ted blogs on leadership, technology and social media topics at http://sapountz.is.