Steve  Genco

Steve Genco

Steve Genco is a pioneer in the field of neuromarketing and co-author of Neuromarketing for Dummies (Wiley, 2013), a comprehensive and fun guide to the world of neuromarketing. Written from a vendor-neutral, science-based perspective in clear and understandable language, N4D covers five major aspects of neuromarketing: underlying scientific principles, active application areas, methodologies and technologies in use, tips for working with neuromarketing partners, and the ethics and public policy implications of neuromarketing.