John Tschohl, called the “guru of customer service” by USA Today, time and Entrepreneur magazines, is a bestselling author, internationally recognized service strategist, and president of service quality institute, the global leader in customer service. For the last 31 years he has solely focused on helping organizations drive a service culture and create a customer experience through his technology built on practicality, simplicity and common sense. Tschohl is dynamic, hard hitting, and inspirational. His experience and “guru” status provide the credibility critical to get management buy-in. He will create an emotional buy-in using measurable data that CEO’s respond to. His books are especially recognized and highly esteemed by senior executives as the most powerful must-reads in Customer Service. Featured on major television shows from Good Morning America, CNBC and PBS to USA Today’s cover story, newspapers, radio stations, and magazines from almost every corner of the world.