Craig Bassin brings an extensive career in emerging technology software, as well as a serial entrepreneurial spirit to EasyAsk. Recognizing the enormous potential for EasyAsk’s Natural Language based Ecommerce, Business Intelligence and Ad hoc query products, Craig orchestrated the acquisition of EasyAsk technology from Progress Software in May 2009. Previously, as founder and CEO at B2Systems in 1995, he choreographed a leveraged buyout of a $30 million software division of Sapiens Corporation. B2Systems Data Integration technology was later acquired by Novell Corporation, generating a 20X return on investment. Craig was VP and Partner at GenevaGroup International, the premier boutique retained search firm that built management teams for Oracle Corporation, Business Objects, SalesForce.com, NetSuite, Siebel Systems, GoldenGate Software, Gomez Corporation and others. Craig was the top sales manager at Ingres Corporation and the first Director of National Accounts at Oracle.