Ralph Treitz formed Trufa Inc. (True Finance Applications) on December 4, 2013, together with his former VMS board colleagues Andreas Mielke and Guenther Tolkmit. Trufa, the home for the SAP HANA-based predictive application SCOOP, is supported by VC firm Accel Partners and is based in California and Germany. Ralph pursues a career as a serial innovator in enterprise applications. Previously, Ralph was the co-founder, co-owner, and CEO of VMS AG, following a stint with Swiss IMG AG, where he headed the European technology consulting and nearshore development unit. During his university studies, he wrote the first full-blown financial application for Apple II. After that he was responsible for the first UNIX-based retail management system in Germany. In 1988 Ralph joined SAP as part of the first SAP R/3 development team, spending 11 years in various roles including development, SAP evangelizing, analyst and industry partner relationships, as SAP grew from 800 to 25,000 employees.