Karen Schneider A high spirited, kayaking, mother of two & dynamic marketing pioneer, Karen has successfully brought products & services to market for leaders like Citigroup, Philips, & currently Capgemini, a top 5 global consultancy. Responsible for Global Product Marketing & Programs in Financial Services, Karen has built an on/off-shore product marketing function & launched over 36 strategic thought leadership reports. She has established the ‘World Report’ franchise as a brand differentiator with an industry renowned reputation. Properties include the World Payments & World Wealth Reports, co-produced with RBS & RBC Wealth Mgt. Her work in strategic content marketing, campaign demand generation & brand differentiation has led to her current passion: creating dynamic customer experiences by digitally transforming thought leadership. Providing both better client value & more satisfying, interactive exchanges, her work drives sales enablement resulting in multi-million dollar revenue generation.