Joel Landi has been called a modern-day renaissance man., and can now be seen as the face of major ad campaigns for Botox and Viagra. Joel’s adult life has been about pushing himself past his own limits and taking calculated risks. He has learned that through taking risks, one can reap valuable rewards in life. Joel has taken this experience and formed The Performance Group, where he serves his clients as a performance coach. Whereas other performance coaches work in predominantly one-on-one sessions, Joel infuses his coaching with an element of adventure through exhilarating excursions—on a racetrack at 200 mph, riding over the Rockies, or jumping out of an airplane. Joel finds out exactly what his clients want to change, and helps snap them out of their lulls to reach a deeper fulfillment in their lives.