Brent Leary, co-founder and Partner of CRM Essentials LLC, is a CRM industry analyst, advisor, author, speaker and award-winning blogger. CRM Essentials is an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, and SAP. In 2009, Brent co-authored “Barack 2.0: Social Media Lessons for Small Business”. Named as one of InsideCRM’s 25 most influential industry leaders, Brent also received CRM Magazine's Most Influential Leader Award. He serves on the CRM Association national board; the advisory boards of the University of Toronto's CRM Center of Excellence and Social Media Today; and The Atlanta Tribune editorial advisory board. He writes for CRM Magazine, Inc.com, and Direct Marketing News. Brent co-hosts the "One on One" conversation series on the CRM Playaz show at SmallBizTrends.com with Paul Greenberg, and hosts “Technology for Business Sake” on Atlanta News Talk 1160 AM radio.