Becky Carroll is a Director in PwC’s Customer Impact Consulting group and leads the social media consulting practice in Southern California, as well as the firm’s Social Care practice. Becky helps clients define and implement strategies to drive digital customer engagement and improved customer experiences resulting in business impact throughout the social enterprise. She is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011) on the topic of customer experience and loyalty; her book has been used as a textbook at Johns Hopkins University. She was the Social Media Contributor for the NBC TV Morning Show in San Diego and taught social media marketing at University of California in San Diego for the past five years. Becky is a recognized international speaker on the topics of social media, customer strategy, and customer service, and frequently contributes to industry thought leadership in these areas.