Sven Denecken is Vice President Strategy Cloud Solutions at SAP. He assesses customer and market requirements, and supports SAP´s cloud strategy. Sven’s decades of experience working with customers, and his network of SAP´s field organization and partners, allow him to bring client issues and challenges directly into the solution development process. This assures that next generation software solutions address customer requirements and help them gain competitive advantage. Sven supports the strategy of cloud and its alignment with SAP’s field organization and ecosystem, cooperating closely with the respective teams. Collaborating with market constituents and SAP´s cloud organization, he and his team facilitate and enable sustainable relationships between SAP, customers, industries, and partners.