Elena Shishkina is Chief Financial Officer in SAP in the UK and Ireland, and a member of the SAP UK and Ireland Executive Leadership Board. Primarily responsible for driving financial excellence and proactively supporting commercial operations across the UK and Ireland business, her objective is to enable SAP’s double-digit growth, optimize profitability, and maximize cash flow generation. She also has responsibility for all compliance activity in the UK and Ireland region. In 2011, on the SAP Corporate Development (M&A) Go To Market team, Elena was responsible for Sybase integration of revenue-generating go-to-market strategies across EMEA. From 2007 to April 2011, when she served as CFO in Russia and CIS, and as acting General Manager in 2007 and 2009, SAP business doubled. Prior to SAP, she worked as a CFO, management consultant and general manager across medium-size companies and start-up businesses in Russia and UK.