Mike Bott is General Manager of The Brandery, one of the top startup accelerators in the US. Prior to joining The Brandery, Mike worked in brand management at Procter & Gamble, architecting Olay North America’s digital strategy and ecosystem which was awarded P&G’s internal designation of “Best Digital”. Before P&G, Mike led product launches as a product manager at Match.com and AOL. He has a passion for building brands with high quality user experiences, and creative acquisition and retention strategies. In addition to presenting “Branding for Startups” around the world, Mike presented at Microsoft’s MIX07, among other leading industry conferences. He advises a number of VC-backed startups, including serving on the board for Choremonster.com. Mike graduated from The University of Notre Dame with BBA and MBA degrees, and is active in the Irish Angels network.