Richard Howells has been working in the supply chain management and manufacturing space for over 20 years and is responsible for driving the market direction and positioning of SAP’s SCM solution set. Prior to joining SAP in 2004, Richard spent 15 years with Marcam Solutions where he was VP of Marketing for the companies Process ERP solutions. Richard has also implemented ERP and SCM systems at companies such as Nestle, Gillette, Colgate Palmolive, Rohm & Haas, Wyeth, Royal Worcester Spode and Dairy Crest. Richard is a regular contributor to www.forbes.com. Read his blogs at blogs.forbes.com/people/richardhowells.