Gerry Brown, Senior Analyst – Customer Engagement & Marketing Technology at Ovum, articulates how digital marketing technologies deliver customer engagement and retention and should be deployed within the modern enterprise. Gerry’s commentaries simplify the complexities and ambiguities that surround the marketing technology ecosystem. Gerry is an experienced technology analyst and consultant with deep knowledge of the advertising technology space, as well as a marketing practitioner, having worked as a senior marketer within the technology industry. He is skilled in analyzing technology trends and forecasting market developments and in building customer-centric marketing strategies. Previously, Gerry was an analyst for Bloor Research; a lecturer for the Chartered Institute of Marketing (CIM) on the post-graduate diploma; Marketing Director at Hyperion and Microstrategy; and co-founded three research and consulting agencies serving and advising hi-tech companies.