Michelle Cooper is the vice president marketing at SAP, where she is responsible for leading Industry and LoB marketing programs for SAP North America. Her primary responsibilities are to enable accelerated growth and drive awareness, thought leadership, and demand for SAP solutions. With more than 20 years in the technology industry, Michelle has experience leading industry, regional, and solution marketing teams. Prior to SAP, she was vice president of marketing at Gelco Information Network where she served as the head of marketing for North America. She also held marketing leadership positions at RightWorks Corporation, a start-up acquired by i2 Technologies, PeopleSoft Incorporated and Texas Instruments. Michelle has a BBA from Longwood University with a concentration in Marketing and a minor in Management Information Systems.