Francesco Mari is Vice President responsible globally for the HANA Business Program inside SAP Custom Development. He works with customers in identifying and leading highly innovative projects in which large volumes of data are leveraged by the SAP HANA platform to unlock untapped opportunities and generate tangible business value. Francesco has a 25-year record of achievements as a management consultant, entrepreneur and business leader, helping companies to create tangible and measurable business value leveraging on IT-driven innovation. In 2000 Francesco joined SAP Italy, holding management positions including Chief Financial Officer, Chief Operating Officer and Field Services Director. In 2009 he was appointed head of EMEA Sales for the SAP BusinessObjects Hub. From 2010-12, he co-led globally the newly built Performance and Insight Optimization Line of Services, bringing to market services-driven innovation in Advanced and Predictive Analytics for line of business executives.