Jethro Heiko

Jethro Heiko is a Partner in the Action Mill, a human-centered design firm in Philadelphia. The Action Mill improves communication and decision-making about end-of-life care. Following the death of his father 20 years ago, Jethro founded REFLECT, the 5 College Bereavement Support Program, which worked to help college students cope with the terminal illness or death of a loved one.