Catherine Kaputa led the award-winning I love New York campaign at Wells Rich Greene ad agency, and she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney for over 10 years. Then she taught branding at New York University’s Stern School of Business. Yet Catherine discovered that one of the most important applications for branding is not for products — it’s for individuals to define and own their career identity and create their own performance success. Catherine’s book, Breakthrough Branding, won the Silver Medal in Foreword Magazine’s 2012 Book of the Year Awards, Business category. She has been interviewed on NBC, ABC, CNN and leading publications.