Ken Beller is a thought leader, author, and president of Near Bridge, Inc., a consulting firm that specializes in building inter-generational harmony. Near Bridge’s research reveals the hidden factors that motivate people of different generations and provides practical ways to engage and empower employees, and turn customers into raving fans. Ken is the lead author of The Consistent Consumer: Predicting Future Behavior Through Lasting Values. Throughout his career, Ken has successfully developed and managed multicultural and cross-functional initiatives for leading companies such as General Electric, Daimler Benz, Applied Materials, and NASA. He has substantial hands-on expertise in global business planning, acquisition integration, process and product development, engineering, operations, human capital development, employee engagement, and organizational performance. Ken holds a B.S. in chemical engineering and is a graduate of GE’s Chemical and Materials Management training program.