Mimi Spier, Senior Director, Solution Marketing, SAP, has spent the last 20 years strategizing, building, launching, implementing, and evangelizing software applications for world-class enterprise companies like Oracle, BusinessObjects, Hyperion, and SAP. In her current role at SAP, Mimi is responsible for driving cross-portfolio innovation, GTM, and marketing strategy across Analytics, Big Data, Mobile and IofT. Previously, Mimi was responsible for the overall SAP strategy and GTM for Mobile Analytics, and for integrating and extending the BusinessObjects solutions into the SAP 24 Industry GTM strategy. She is recognized as a thought-leader in the Analytics and Big Data space, speaking across the globe and strategizing with customers. Mimi serves on the Board and is an Officer of the Anti-Defamation League.