Prior to serving as Executive Director of The Israel Project’s Jerusalem office, Sheff worked as a journalist and communications professional in Israel for 20 years as a political reporter for The Nation, editor at The Jerusalem Post and owner of a strategic communications company. Sheff appears regularly on TV and radio, including CNN, NBC, ABC, BBC, and Al Jazeera, lectures extensively in the US, Europe and Israel and accompanied President Shimon Peres on his state visit to the U.S. West Coast. Born in Manchester, UK, Sheff attended the University of Leeds, where he helped lead the campaign to stop the banning of Jewish societies at British universities. After graduation, he immigrated to Israel and served as a combat soldier in the IDF. Later, as a reserve officer in the IDF Spokesperson’s Unit, Sheff was a prominent spokesperson during the second Intifada and the Lebanon War. Today, he trains senior IDF officers in media skills and holds the rank of Major in the unit.