Reuven Gorsht is a strategy and transformation executive with over 15 years of experience in the enterprise software and professional services industries. As Global Vice President of Customer Strategy at SAP, he is responsible for SAP's Global Go-to-Market (Sales Strategy), Sales Planning, and Sales Communications initiatives. He works with senior leadership teams to optimize and innovate the way the company positions its solutions and engages with customers. Prior to joining SAP, Reuven held progressive leadership roles in business and operations strategy. Outside of his role, he advises start-up companies, blogs on business strategy and transformational topics, and speaks at industry events.