Ron Kaufman is the world’s leading authority on customer service, author of 14 books, whose new book ‘Uplifting Service’ is a sensation. Any business can say the customer is king, and many spend a lot of time and money on incremental service improvement. But Ron understands the only reliable way for a company to achieve and maintain a competitive edge is to build a culture that empowers every employee to surprise and delight customers and colleagues every day with truly uplifting service. Making transformation his mission, Ron is one of the world’s most sought-after educators, consultants, thought-leaders and customer service speakers on the topic of achieving superior service. He has been featured in The Wall Street Journal, The New York Times, and USA Today.