Ursula Ringham is Director, Global Indirect Channels, EcoSystem and Channels at SAP. She joined SAP in 2012, focused on creating SME customer and partner success stories. Today, she markets content to the SME. Prior to SAP, Ursula was a consultant building sales teams and helping market organizations build better brand identity. Ursula began her career at Adobe Systems and Apple working in developer relations, helping small and midsize companies bring products to market. Ursula is a graduate of the University of California, Davis with a degree in International Relations.