Aaron Hurst is an award-winning entrepreneur and globally recognized leader in fields of purpose at work and social innovation. He is the author of three books including The Purpose Economy, which redefines how we think about work and the economy. He is the CEO of Imperative, the new career development platform for professionals seeking purpose at work. Previously, Aaron founded the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono services market. Aaron has been an advisor and consultant to leading global brands like LinkedIn, Elance, Etsy, Deloitte and Twitter. He speaks regularly at companies like Google, Citi and BMW, and at the campuses of leading business schools around the world. Aaron is the recipient of the LS&A Humanitarian Award, the highest distinction bestowed on alumni of the University of Michigan.