Jeremy Lazarus is an Executive Coach and a Certified Master Trainer of NLP, and originally trained as an accountant and corporate treasurer. His clients include blue chips, SMEs, NHS and elite athletes, including the Great Britain pistol shooting team. He is a guest lecturer at two UK universities, and has authored four best-selling books. In 1999 he formed The Lazarus Consultancy Ltd, which specialises in the applications of NLP in business, coaching and sport. His previous jobs include roles in The City, management consultant for Ernst & Young, senior finance roles for Unigate plc and finance director for YO! Sushi.