Dr. G. Clotaire Rapaille
Dr. Rapaille is a global expert in Archetypal Marketing, Creativity and Innovation. His unique approach combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. Author of 14 books, his bestselling The Culture Code is available in 12 languages. Dr. Rapaille’s technique for market research grew out of his work in the areas of psychology, social psychology, psychoanalysis and cultural anthropology. He developed a new process for understanding how we are imprinted for the first time by what he calls the Logic of Emotion – the code for each Cultural Archetype within the collective unconscious of a given culture. Dr. Rapaille’s world travels and research on product and brand archetypes for international corporations, have given him a fresh perspective on global business and the interactions among the Americas, Europe, the Middle East and Asia. He lectures on culture codes, creativity, communication, cultural literacy and intercultural relations.