Michael McLaughlin is the principal consultant with MindShare Consulting, a firm that works with small to mid-sized professional services businesses, like management consulting firms, training organizations, and other advisory businesses. Before launching MindShare Consulting, he was a partner with the management consulting practice of Deloitte. He works with organizations that want to transform their market authority, business development skills, and client service capabilities. His goal is to help clients build thriving businesses that create substantial value without losing their sanity. He is the author of two books on the marketing and sales of professional services and he’s published dozens of articles on topics such as sales strategies, client account management, and leading a professional services practice. Most recent book: "Winning the Professional Services Sale."