Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world's most successful companies. He began his career as a writer at legendary Ted Bates Advertising Agency in New York where he won an Effie Award for sales effective advertising. In addition to The UnStoppables, his fourth book, he is the author of Why Johnny Can't Brand which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine, and The Micro-Script Rules. He was appeared on CNBC's Street Signs, CNN Money Online and numerous syndicated radio programs.