Bernard Chung is a senior director of global solution marketing at SAP. He is focused on marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy. A seasoned enterprise software professional, Bernard has held various CRM product strategy, product management, and product marketing roles for more than a decade. In his current role as a senior member of the solutions marketing team at SAP, he is developing solution strategy, messaging, and field enablement activities. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Bank. He holds a mechanical engineering degree from the University of Washington and an MBA from Carnegie Mellon University.