Laurie Ruettimann (LFR) is a former Human Resources leader turned influential speaker, writer, and B2B marketing strategist. You may know her as the creator of The Cynical Girl and Punk Rock HR, which Forbes named as a top 100 website for women. She has been published in AOL, Business Insider, The Conference Board Review, CFO Magazine, Entrepreneur, Forbes, The New York Times, Reader’s Digest, Suicide Girls, The Wall Street Journal, US News and World Report, and USA Today. Laurie has keynoted, lectured and participated at business events around the world held by Harvard Business School, SXSW, Microsoft, Google, NBCUniversal, American Marketing Association, MediaBistro and more. She is recognized as one of the Top 5 career advisors by CareerBuilder and CNN. Laurie sits on strategic advisory boards at Vestrics and BlackbookHR, HR technology firms focused on learning analytics, big data and employee engagement. She holds a B.A. in Literature from Webster University.