Mark McNeilly is the author of two books on Sun Tzu’s Art of War, "Sun Tzu and the Art of Business: Six Strategic Principles for Managers" and "Sun Tzu and the Art of Modern Warfare." Mark has presented to thousands of people about Sun Tzu’s ideas on strategy in the U.S., Europe, and Asia, including 3M, IBM, the Royal Bank of Scotland, the Tennessee Valley Authority, the Society of Competitive Intelligence Professionals, and the US Air Force Command and Staff College. He has also discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s TV Show Power Lunch, the Business News Network program Market Track, the Voice of America’s Weekly Business Report, Bloomberg’s business news, the syndicated radio program Secrets of Success and numerous other TV and radio programs. Mark is a Lecturer at the University of North Carolina-Chapel Hill, where he teaches branding. Mark served as a reserve officer (highest rank-Captain) in the U.S. Army National Guard from 1981-1987.