Helping her Mom through Alzheimer’s was her mission from 1998 – through to her passing in 2004. As a senior level executive for a hair care company based in Dallas, Patricia Bailey managed a selling organization responsible for product distribution to corporate retail giants such as CVS, Rite Aid, Target, Walgreens and Wal-Mart. With over 52 trips a year, she was challenged to come up with solutions to help others care for her Mom while she traveled. Prior to handling sales, Ms. Bailey was Vice President of Marketing and comfortable in developing products for niche consumer groups. This same marketing expertise that she used throughout her career, dating back to 1979, was parlayed into creating posters and other products to help care for her Mom. Ms. Bailey shares her experiences with the public through her product development, writing, and public education activities.