Jonathan Zufi is the Director of the North American Mobility Innovation Center for SAP. He leads a team of some of the industry's best mobility UI and UX developers supporting strategic SAP accounts and opportunities. He focuses on building compelling mobile solutions and experiences for the enterprise with native, mobile web and cross platform app development. He works directly with sales, marketing and go-to-market teams to show customers a realistic path to their mobility strategy. Jonathan is the author of 'ICONIC: A Photographic Tribute to Apple Innovation', a self-published 350-page photography book showcasing 37-years of Apple products. http://iconicbook.com. In 2002, he received the Pearcey Award, one of the Australian government’s highest awards for I.T. innovation. He earned a Bachelor of Computing with honors from the department of Robotics and Digital Technology at Monash University in Melbourne.