Peter Friedman, a social media visionary with 18 years experience in the social content marketing space at LiveWorld, another 12 years at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; HBO’s original show character-driven web site community; and Walmart’s Facebook and Twitter programs. Peter founded LiveWorld, raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences. His writings can be found at The Huffington Post and across the web. Peter’s new book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World” has just been released.