Gopal RajGuru, founder and Managing Director of Innovate+Grow Group (I+G) since 2000, is a sales educator, consultant, and university professor. He set-up I+G to provide consulting, coaching and training to help clients create new ideas to address unmet customer needs, validate them with customers, position them appropriately in the market, and build awareness through comprehensive inbound and outbound marketing. I+G also helps clients optimise their customer engagement model, and educate their sales teams to capture the value they create through more effective negotiation. Previously, Gopal led a team of consultants at PwC focused on year 2000 project management, optimisation and audit. He led global projects, including one that involved assessing the year 2000 readiness of more than 19.000 external suppliers in 100+ countries. Prior to PwC, Gopal was the Managing Director of international operations for an American software company, generating revenues of more than $100 million.