Joel Peterson
In 1976 Joel founded Ravenswood in partnership with fellow wine lover Reed Foster, a Harvard MBA who handled the green stuff while Joel oversaw the red stuff. In the ensuing years, Joel had dual careers, working nights and weekends in the lab as he built the winery during the daylight hours. In 1977, he’d left his job in San Francisco and moved to Sonoma to work in the clinical lab at Sonoma Valley Hospital. He didn’t quit that job until 1992, a few years after the winery turned its first profit and Robert Parker pronounced Ravenswood wines “first class – bold, dramatic and complex.” Today, Joel works with 100+ northern California growers who provide grapes for Ravenswood, consulting on irrigation methods, cultivation practices, cropping levels and a slew of other vineyard management issues. This attention in the field, coupled with the fact that Ravenswood is one of the few wineries that has had the philosophical and winemaking skill of one winemaker for over 30 years, contributes to a consistency of quality and style rarely found in California. A rakish raconteur (and provocateur) whose erudition and down-to-earth enthusiasm make him an articulate spokesman for the winery (and sometime-heckler of the wine industry), Joel is a stylistic trendsetter who helped make Zinfandel the runaway phenomenon it is today. Along the way, the raven maven (dubbed “the Godfather of Zin” by one media wag) has built a legacy of enjoying wine with grins and gusto.
