Alejandro Pifarré is Chief Principal at the SAP Global Services Innovation Team. He is Coach and Trainer focusing on Design Thinking, Business Model Development and Innovation Management. He has bachelor studies in Marketing, and a MBA degree. Alejandro works for SAP since 2004 performing regional and global roles; and he had before management positions at IBM and Ernst & Young. He has been also an International Business Professor at the “Universidad de Chile”. Alejandro is Italian, born in Argentina, stayed many years in Chile and now lives with his wife in Germany. He was an amateur rugby player and loves the game. Alejandro can be reached at de.linkedin.com/in/alejandropifarre.